How to audit a website for SEO. On page checklist for 2018

On Page SEO" Checks This can be the biggest part on the audit. It addresses the best way to analyze personal pages in bulk to to locate problems with using the site.

Duplicate Tags

What are duplicate title tags? When at least 2 pages in your site have the same title. Why do titles matter? You run the risk of search engines passing them over as content that is similar or duplicate. Each page in your site should have a clear, distinctive message. If pages have duplicate titles most likely they've comparable content which would be better-suited to merged to create one strong and page using a distinctive title tag. How could I check for tags? Screaming Frog

Meta 'hreflang'

What is Meta "hreflang"? Signals to Google which language is being used on a a full page. Why does Meta "hreflang" issue? In the event that you have content in diverse languages in your website, you want to be sure that the appropriate page is served to the searcher centered on what language they`re utilizing. Results will be served based on location. Ex. spanish pages with hreflang=es will soon be served to ip-addresses in Spanish speaking countries. How could I check for Meta "hreflang" on my site? Right click "View Page Source". Search HTML for reflang markup ()

Duplicate Meta Descriptions

What're duplicate meta descriptions? When two or more pages have the sam-e content in the meta description Why do duplicate meta-description matter? It`s better to either have special meta description or no meta-description than to use duplicate meta description. Each page in your site should have a clearcut message. How am I able to check for meta-description? Screaming Frog Google Research Console

Check for rel=nofollow Stats

What is rel="no follow"? A command telling Googlebot perhaps not to pass trust any equity or credit through a link. Why do nofollow links matter: If you'd like to pass link equity via an internal link on your site or through an outbound link If you`re link building and acquiring no-follow links, you`re acquiring diminished returns in your effort How may I check for no-follow links: Majestic Screaming Frog A nofollow browser plugin